Why Buy BMW over Lexus and Mercedes-Benz

Why Buy BMW over Lexus and Mercedes-Benz

When it comes time to search for a luxury vehicle, there are generally three big name brands that people consider: BMW, Lexus, and Mercedes-Benz. While each of these brands has built up a reputation over the years due to its high-quality vehicles and industry-leading features, BMW still manages to stand ahead of the others. There are plenty of reasons drivers choose to go with a BMW as opposed to a Lexus or Mercedes-Benz, and while sometimes these reasons can be as simple as brand loyalty, there are frequently other factors at play as well. After all, BMW had to do several things in order to gain its loyal fan base and to continue to draw in former Lexus and Mercedes-Benz owners.

Leading Innovations

One of the biggest reasons that drivers tend to pick BMWs is its long history of innovation. In fact, BMW does its best to always push the envelope by constantly innovating. The company’s goal is to create the best possible vehicle, and it is clear when you look at any of its products. One classic example would be BMW’s switch from the traditional naturally aspirated engine to the turbocharged engines as a means of giving drivers more power without compromising fuel efficiency.

In fact, BMW has even introduced the BMW i sub-brand, which is all about advancing technology that does more and even helps the environment. Some drivers find this sub-brand in itself reason enough to buy a BMW, as it offers BMW performance with less of a negative impact on the environment. Other drivers won’t necessarily see themselves buying from this sub-brand, but see its existence as an indication of BMW’s constant innovations that lead the auto industry.

Product Geniuses

Car dealerships and manufacturers are notorious for doing anything they can to sell their products. Earlier in 2014, BMW started introducing experts known as BMW geniuses who are on staff at the dealership, but without the goal of selling a particular product. Instead, these staff members have one goal in mind: educating potential customers so they will fully understand each of the vehicles that meet their needs and are better able to make an educated decision.

The announcement of the geniuses being added to the BMW staff drew in many new buyers for multiple different reasons. This position shows the brand’s desire for all of its drivers to be fully informed, so they know exactly what they are purchasing and will have no regrets. Instead of focusing on making the sale, BMW chose to focus on having clients be happy with their decision. The other reason clients enjoy the new role of BMW genius is that it shows the brand’s commitment to customer service. As the goal is customer satisfaction, the role is clearly all about serving customers and making them feel appreciated. Not all luxury manufacturers take the time to ensure their service is this well-rounded, and at the moment, neither Lexus nor Mercedes-Benz have similar third-party experts on hand at their dealerships.

More Affordable Pricing

It is true that BMW vehicles are out of the price range of most people, but that is because they are luxury vehicles. If you were to compare a BMW to the corresponding Mercedes-Benz or Lexus, you will notice that the BMW is almost always more affordable. This lets you decide whether you want to save money or upgrade your vehicle when making a purchase. Either way, by buying a BMW, you get more performance, safety, technology, and comfort for each dollar you spend.

Performance, Safety, and Quality

Simply put, BMW offers the best performance, safety, and quality out of any luxury car brand, giving drivers nearly infinite reasons to buy a BMW as opposed to a vehicle from another manufacturer. Once you own your first BMW, you will never want to own a vehicle from another brand again.